They Just Do Not Have the Time
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Ed. Author Stan Spector explores the opportunity of retirement business for baby boomers. With the aging population providing services for seniors is an option.
By Stan Spector
We’ve all heard people saying this but do you realize this is an opportunity for a business? Serving a busy customer could be just the thing needed to make your retirement business a success.
Most two-earner families just don’t have the time or energy to do many of the things that they think would be nice to do, after taking the children to soccer practice and music lessons. But often they do have the disposable income to have the services done by someone they know and trust.
Whether it’s making fruit cakes with their personal label on it, doing their landscaping, cooking specialty dinners for some family member with special dietary restrictions, or cleaning up on the inside or outside of their houses, they may let a trusted neighbor perform a service for them even if they wouldn’t feel right about letting a professional company do this work for them. Being a friend or neighbor makes the decision to hire someone easier. These people are the easiest groups to market to because they are your family, friends and neighbors. They already know you or will recognize your picture from the neighborhood. Distribute those magnetic business cards with your picture on them listing all of your services to your potential clients to hang on their refrigerators.
But also don’t forget about that busy small business owner. He is in the same boat, wishing he had a department to do all of those business services that are not essential to day-to-day operations but are robbing him of some of his profits. These entrepreneurs all wish they had the time to bid out some of the services and products that they buy or use but they really don’t have the time to do it. Send out a letter opener, stapler or other desk item with your business card on it, detailing what types of services you provide so it will be right in front of them each day. It may be putting together a marketing campaign for them, searching for the lowest cost utility, phoning suppliers for their needs, or checking around to alternative wholesalers for the goods that they sell. All these could make a good part-time business for you, and after you develop some specialized knowledge in your areas, you will find ways of saving them more money and doing it even more quickly for them.
Stan Spector is the author of Baby Boomers' Official Guide to Retirement
Income The book web site is www.StanSpector.com
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